APRIL 22, 2024 by Gordon
#2: How Do I Stay Motivated When Growing My ThemePage? (2 Methods for Easy Success)
Do you want to stay enthusiastic and motivated while growing your ThemePage business?
Need an expert to give you advice that can actually help you, based on real world evidence?
In this post I’m going to tell you exactly what to expect when growing your ThemePage, so you don’t lose motivation and quit halfway through.
(Including 3 proven tips that will change the way you look at business and help you arrive at your goals faster).
Then remind yourself of these whenever you’re faced with frustration or a lack of motivation to carry on.
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1. Your ThemePage could eventually be worth $Millions.
One of the biggest mindset shifts you can have is to realise that people have sold Instagram ThemePages for millions of dollars.
In 2020 the memepage @daquan sold for $85,000,000 to Warner Music Group.
How many other businesses do you know that you can start, with $0 capital, that could potentially sell for millions of dollars?
The next time you feel like your ThemePage is stagnating and going nowhere, just remember what the potential rewards could be if you stick with it.
That’s not to say that you shouldn’t be working smart.
Be critical about your brand, the page’s content, and ask yourself what could be improved or simplified. Ask yourself what’s worked in the past. Ask other people what they think.
It’s usually poor post performance that makes you doubt yourself. So be objective about it, and don’t lose sight of where you could potentially take things.
Tell yourself you want your ThemePage to be worth $5m and figure out what you need to do for it to be worth that much.
2. They Are An (Almost) Perfect Business Model
Imagine starting a business with $0 and selling it for millions.
As you’ve seen in the first point, it’s possible with ThemePages.
Compare a ThemePage to having a physical store where you’d have to pay for the rent, the stock inventory, the shop fitting, staff’s wages, credit card processing terminals, CCTV…
Compare it to running an Agency; doing cold outreach everyday, worrying about if you’re overpromising and under delivering, selling something you’re not fully confident in, making sure you hire the right staff who are actually qualified and can provide results.
Whether it’s a classical business like a physical store, or a digital business like an Agency or Amazon FBA, you’re going to need to spend money upfront.
Do you really want to spend thousands of dollars upfront and not even have proof it’s guaranteed work out for you?
A ThemePage? You can start for free. It costs you nothing.
You have to appreciate that ThemePages provide an unreal opportunity.
Always keep this perspective in your mind when things get tough.
The price you have to pay is patience, and not any real hard cash like the other business models you could embark on.
3. Setting Realistic Expectations
If you’ve started a ThemePage, you probably started because you heard someone’s making $10K/m from theirs. You’ve seen stories of some making $50k/m from theirs. Some are doing a million dollars plus per year in revenue from theirs.
The problem is, you go into this setting up the expectation that you’re automatically going to do the same as they did.
Nobody has told you that your journey is going to be different from theirs.
(But now i’m telling you)
You’ve probably taken a course by some self proclaimed Guru, or seen some training, and you have an idea of how to get there.
So you know you need to build a brand, have a catchy name, and post good content.
You set up your page, you start posting content but nothing really seems to happen.
Then the motivation drops.. your self esteem lowers, because you feel it’s your fault that you screwed up and did something wrong.
So you stick with it for a month.. Maybe you have a few hundred followers, and it’s not the thousands you feel you were promised.
…How the heck are you going to get to the promised land from here? Are you going to waste more time doing this? You may as well give up…
But what these gurus don’t tell you is that there is a set of expectations you have to develop in order to actually succeed with your Theme Page, it goes as follows:
1. At the beginning, Instagram is testing you to see if you can be relied on as a content creator.
2. Your reach will ALWAYS fluctuate. It will have highs and it will suddenly drop and go low.
3. When things are going well, you must pour gasoline on the fire.
The first point is one nobody really talks about.
Instagram’s business model relies on content creators who are both popular and who post content consistently. They want to keep users on their app as long as possible.
Once Instagram knows that you’re a reliable content creator, and you share content regularly, it’ll start to show your posts to more people because you’re beating other content creators who don’t post frequently.
At the beginning of your ThemePage journey it’s like Instagram is testing you to see what you’re really made of. Are you going to post quality content consistently? Or are you like the thousands of others who just give up so easily.
When in doubt, stay consistently posting. Doesn’t matter, figure out a way to do it..
The second point is important to remember too.
Your reach won’t carry on growing forever, you’re going to have periods of ups and downs. Your journey of growth on Instagram will resemble this:
Linear success is a myth.
The important thing is… don’t take it personally, this is just how it goes for everyone.
You could be doing everything flawlessly, and still experience lows.
Just think of this as another test to see how bad you actually want it and if you’re bold enough to carry on in the face of adversity.
But the third point is actually crucial.
When your reach is growing, you must continue to post consistently.
Don't put your feet up and relax.. don’t believe that you don’t need to work anymore.
At this moment, you must double down and try to post more content to really take advantage of this burst of growth.
Stay Motivated On Your Journey!
To recap, these are best ways to stay motivated:
1. Remember just how big the potential benefit can be to you for growing your page. You could sell your page for thousands, if not millions. See it as building an asset.
2. The ThemePage business model is easily the best one out there, think of all the cash you’re saving from all the startup capital needed to begin some of the other ventures that are popularised on the internet, like an Agency or Amazon FBA.
3. Knowing what to expect before it happens is the cheat code to winning. Don’t take it lightly! When others give up, you’ll be the one who carries on to the promised land.